about

Over time the tools and the issues change, but the core strategies remain the same

Creativity. Hard work. Attention to detail. Research. The perfect blend of strategic insight and tactical excellence.

At FSB Core Strategies, we combine old-school values and expertise with a fresh, modern-day approach. From businesses and trade associations to nonprofit organizations and government agencies, FSB is sought after to assist in developing and managing strategic, integrated communication campaigns because we deliver results. We love to win for our clients, and we love to celebrate a client’s victory.

FSB gets the job done with a wide range of expertise, from strategic counsel, research and message development, ballot issue campaigns, and earned media, to coalition-building, grassroots efforts, advertising, website development, and social media. With us, you’ll always work with a partner and senior staff member.

Whether you’re managing a high-profile campaign, redefining your organization’s brand, expanding your internal or external communications, looking to take your association to the next level, or launching a service or product, our team can help you develop and execute a winning strategy.

We Deliver Results.

Winning is what we do!

Let FSB Core Strategies win for you.

our-team

Our Team

A public affairs, public relations and political consulting firm is only as good as the team it fields. FSB Core Strategies employs a stellar team with over 150 years of combined experience in public affairs and public relations. We’re a tight-knit group that has worked together for years, and it shows – in our approach to client projects and in the results we deliver on your behalf.

Jeff Flint

Jeff Flint

President & CEO

Read Jeff’s Bio Here

Cherri Spriggs-Hernandez

Cherri Spriggs-Hernandez

Executive Vice President & Managing Director, Orange County

Read Cherri’s Bio Here

Kristy Babb

Kristy Babb

Executive Vice President

Read Kristy’s Bio Here

Jerry Amante

Jerry Amante

Senior Vice President & General Counsel

Read Jerry’s Bio Here

David Murillo

David Murillo

Vice President, Association Management Services

Read David’s Bio Here

Rachel Smith

Rachel Smith

Senior Account Supervisor & Director of Media Relations

Read Rachel’s Bio Here

SARAH POLLO, MA

SARAH POLLO, MA

Account Supervisor & Social Media Specialist

Read Sarah’s Bio Here

DANIELLE VATICANO ROE

DANIELLE VATICANO ROE

Senior Account Executive & Event Production Specialist

Read Danielle’s Bio Here

ALEX BURROLA

ALEX BURROLA

Senior Account Executive

Read Alex’s Bio Here

WILL HIXSON

WILL HIXSON

Assistant Account Executive

Read Will’s Bio Here

MAYRA VEGA

MAYRA VEGA

Assistant Account Executive & Latino Outreach and Spanish Language Specialist

Read Mayra’s Bio Here

ROSANA TORRES

ROSANA TORRES

Account Coordinator & Latino Outreach and Spanish Language Specialist

Read Rosana’s Bio Here

Rachael DiCicco

Rachael DiCicco

Account Coordinator

Read Rachael’s Bio Here

SALLY ZUNIGA

SALLY ZUNIGA

Office Business Manager & Media Buyer

Read Sally’s Bio Here

Jeff Flint

Jeff Flint

President & CEO

Read Jeff’s Bio Here

Cherri Spriggs-Hernandez

Cherri Spriggs-Hernandez

Executive Vice President & Managing Director, Orange County

Read Cherri’s Bio Here

Kristy Babb

Kristy Babb

Executive Vice President

Read Kristy’s Bio Here

Jerry Amante

Jerry Amante

Senior Vice President & General Counsel

Read Jerry’s Bio Here

David Murillo

David Murillo

Vice President, Association Management Services

Read David’s Bio Here

Rachel Smith

Rachel Smith

Senior Account Supervisor & Director of Media Relations

Read Rachel’s Bio Here

SARAH POLLO, MA

SARAH POLLO, MA

Account Supervisor & Social Media Specialist

Read Sarah’s Bio Here

DANIELLE VATICANO ROE

DANIELLE VATICANO ROE

Senior Account Executive & Event Production Specialist

Read Danielle’s Bio Here

ALEX BURROLA

ALEX BURROLA

Senior Account Executive

Read Alex’s Bio Here

WILL HIXSON

WILL HIXSON

Assistant Account Executive

Read Will’s Bio Here

MAYRA VEGA

MAYRA VEGA

Assistant Account Executive & Latino Outreach and Spanish Language Specialist

Read Mayra’s Bio Here

ROSANA TORRES

ROSANA TORRES

Account Coordinator & Latino Outreach and Spanish Language Specialist

Read Rosana’s Bio Here

Rachael DiCicco

Rachael DiCicco

Account Coordinator

Read Rachael’s Bio Here

SALLY ZUNIGA

SALLY ZUNIGA

Office Business Manager & Media Buyer

Read Sally’s Bio Here

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expertise

Expertise

Successful advertising can win campaigns. We’ll help influence public opinion, promote regulatory and legislative initiatives, position debates, build reputations, and manage issues. FSB Core Strategies is a full-service advertising firm with experience across all media.

With an in-house media buyer and planner, we’re involved at every phase. We’ll manage the entire process from initial conceptualization and creative development, to production, post-production, and placement services. We’ve won countless awards and have been recognized on numerous occasions by the American Association of Political Consultants, the Institute for Politics, Democracy & the Internet, and the Silver Telly Council for our political and public affairs advertising. In addition to winning awards for our English-language advertising, we’ve also won top industry awards for bilingual and multilingual radio and television advertising.

Trade associations and professional societies are great vehicles for advocacy, community, education and change. Management of these groups requires a profound understanding of their missions and first-hand knowledge of what it takes for an association to be effective. FSB Core Strategies is unlike any other association management company you will find in California. This is because we are not primarily an association management company. At our core – as our name implies – we are a firm that specializes in developing comprehensive strategies for our clients to succeed. Our scope of work for our association clients include public relations and public affairs management, campaign development and management, event production and execution, administrative and operational support and full association management services.

We don’t take a one-size-fits-all approach to providing association support and management services. Instead, we look at each group as a unique organization with specific needs. Associations must be flexible in their approach to fulfilling their mission if they are to remain a relevant and necessary resource to their members. We’ll help you realize that vision.

Our staff is extremely diverse in experience, skills and talents and we proudly believe we work harder for our clients than any other firm. If you’re looking for an association support and/or full management solution that will employ an innovative and strategic approach to the success of your mission, we’re the firm for you.

Many people know us for our ballot issue campaigns in California and across the country. FSB Core Strategies is extremely proud of what we’ve helped our clients achieve. Having won 15 of 17 statewide and regional ballot measure campaigns, our record is second to none.

Our approach to ballot issue campaigns begins with a seasoned campaign manager assigned to every effort. An FSB partner will always lead the campaign team, with a senior staff member assisting and other skilled team members rounding out the group. We intensely manage every aspect of the campaign, incorporating all communication disciplines to create an effective campaign strategy and win for our clients.

We don’t just manage and win statewide campaigns, we help clients fight and win the toughest local ballot challenges as well. From transportation funding measures to land use campaigns and more, FSB Core Strategies has been called upon again and again to achieve victory in the toughest of fights.

See our Campaign Track Record Here
Whether you’re laying the foundation for your brand, maintaining a brand, or rebranding, FSB Core Strategies has the right experience and the right approach to navigate this process for you. We have successfully helped numerous organizations – public and private – communicate the ideals of their respective cultures.

Branding is more than just an eye-catching logo; it’s your promise. It’s everything about the way an organization thinks, operates, and interacts with the public. It’s the feeling a consumer gets when he’s connecting with your product. It’s not enough to just develop these values – they must also be communicated.

FSB has had the pleasure of working with Fortune 500 companies such as Ford Motor Company and Coca-Cola, as well as government agencies like the Cosumnes Community Services District and the Orange County Transportation Authority. We’ve also worked with trade associations like the California Association of Licensed Security Agencies, Guards and Associates, on different phases of their respective branding campaigns.

In public affairs, public relations, and political arenas, strength in numbers isn’t just a goal. Many times it’s the difference between success and failure. FSB Core Strategies excels in developing large, diverse coalitions of people and groups who sometimes don’t have anything in common except for a specific issue.

We have perfected a way in which our coalition partners can serve their interests while serving the interests of our clients. We help them communicate their message to a broad section of the electorate and engage them in the campaign. Our team can help you identify common goals among otherwise disparate groups and, from there, manage coalitions and grassroots campaigns that deliver credible, effective third-party advocacy.

Building starts long before the shovel hits the earth. Local, state, and many times federal permits are needed, and gaining early community support is crucial.

FSB Core Strategies is recognized by land developers, private corporations, and government entities alike as the leading community outreach specialty firm. When we say community outreach, we don’t mean a junior staff member reaches out to one or two community groups in a project area and calls it a day. We capitalize on every member of the FSB team and the relationships they bring to a project. We’ve worked in diverse multilingual communities with key organizations, community leaders, business executives, and local elected officials throughout the state, forming allies through in-person visits, community meetings, and attendance at third-party events.

Our community outreach work, which traditionally centers on themes of infrastructure, has caught the attention of clients in other industries such as healthcare, automotive, technology, and pharmaceuticals. We proudly undertake community outreach on behalf of a number of clients, representing very diverse industries.

Nearly every organization experiences some kind of crisis at one point or another. How an organization responds to a crisis often means the difference between success and failure. Planning for a crisis won’t help your business avert one, but it will help you survive one.

FSB Core Strategies has helped many clients – private corporations, government agencies, and trade associations – prepare for and manage crises. We’ll help you develop a plan to deal with almost any unfavorable situation and we’ll train you to prepare for things you don’t see coming.

Earned media takes creativity, a keen knowledge of the news cycle, and the ability to anticipate a reporter’s needs. We harbor top newspaper, broadcast and online relationships and have successfully placed our clients’ stories in Tier 1 outlets, both locally and nationally. Just as importantly, we are experts with a huge track record of successfully Tier 2 and Tier 3 placements as well. At FSB Core Strategies, we know what the media wants and are experts at shaping your message into a newsworthy pitch.

What’s more, we know that sometimes keeping something out of the media is the success, and we have achieved that as well.

Whether you’re looking to build awareness and favorability for your brand or promote a conference or event, we work directly with producers, reporters, and bloggers to craft, deliver, and get your message heard.

FSB Core Strategies has garnered quite a favorable reputation for successfully producing and managing small-to-large scale events on behalf of trade associations, political action committees, government agencies, non-profit organizations and private corporations.

No event is too small or too large for FSB to handle. National automobile launches, a simple press conference, traditional association conferences, multi-state bus tours, and town hall meetings – our experience lends itself to any type of event. From venue scouting and vendor management and negotiations, to contracting, design and promotion, FSB has the experience to create innovative, unforgettable and, when relevant, profitable events.

There are over 55 million Latinos living in the U.S. and nearly 15 million living in California. This community has specific cultural and communication needs. FSB Core Strategies is a recognized leader in this space, developing and implementing bilingual and bicultural communications plans for Fortune 10 companies, trade associations, government agencies and luxury brands.

With several bicultural and bilingual employees, FSB understands this population. Our award-winning team is skilled at creating strategy and messaging using age-appropriate tactics that are proven to resonate with intended audiences. Whether through paid advertising, coalition recruitment, community relations, earned media, or new media, FSB understands the significant role bicultural and bilingual outreach must play in every communication plan.

A sound strategy flows from solid research. FSB Core Strategies never commits your good name or resources to a communication effort before we’ve tackled all of the necessary research. Soundly executed research helps ensure that a strategy is on target, that recommended tactics are appropriate and effective, and that selected messages resonate with target audiences. Research tactics may include one-on-one interviews, focus groups, online collaboration, mall intercepts, and public opinion surveys.

The high level of attention paid to research at the beginning of a public affairs or public relations campaign distinguishes FSB from other firms.

In today’s environment, social media is a critical component to any successful communication plan. Whether helping you to engage in conversational marketing, reach influencers, build community support, raise money, or empower customers to champion your products, we can help your cause, product, or campaign achieve success via the social media space.

With a dedicated in-house social media team, FSB has been honored by numerous industry groups, including the American Association of Political Consultants and the Institute for Politics, Democracy & the Internet for superior online campaigns.

Anyone can have a Facebook, Twitter, or Periscope account, but knowing how to effectively utilize these applications – and adapt to the latest trends – in order to maximize their power when communicating your message is what makes us experts.

Whether you’re trying to convince legislators, voters, key influencers, community members, regulators, or the media, it’s important to remember one fundamental truth in politics: people act in their own self-interest. Our job is to position your issue in a way that appeals to the self-interests of those you’re seeking to influence.

At FSB Core Strategies, we have a saying: “If you define the terms, you’ll win the debate.” The truth is, the most brilliantly executed campaign will never save a flawed strategy. Whether you’re managing a high-profile campaign, redefining your organization’s brand, expanding your internal or external communications, looking to take your association to the next level, or launching a service or product, our team can help you develop and execute a winning strategy.

clients

Clients

Case Studies
Anaheim Chamber of Commerce - Read Case Study
Association of California Cities Orange County - Read Case Study
California Restaurant Association - Read Case Study
Consumer Electronics Association - Read Case Study
Coca Cola - Read Case Study
Raley's Food for Families - Read Case Study
Ford - Read Case Study
Lincoln - Read Case Study
Measure M - Read Case Study
Read the Buena Park Campaign Case Study
OCTA - Read Case Study
Western Carwash Association - Read Case Study

See All Clients

our-philosophy-is

Being part of the community is essential to who we are! Below are the organizations we are passionate about.

FSB
connected

Connected

aapc
aaccoc
aot
achamber
achamber
calchamber
calsae
women
women
women2
capnet
cam
cam
eastsac
eci
folsom
gotg
heros
heros
hispanic
hispanic
hppg
ignite
irvine
jt
jt
jls
krm
krm
lbwa
lbwa
lbwa
lbwa
mba
metro
metro
n
ocprsa
ocprsa
octr
octax
orange
Orangepr
ocyr
pbwc
placer
rrm
rpoc
rlc
rivercats
rlc
roseville
rlf
spra
spra
ssaa
svac
chili
tustin
whs
tustin
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