Bill has nearly 25 years’ experience representing companies, trade associations, industry coalitions and nonprofits seeking to tell their side of the story on a variety of local, state and federal issues. He specializes in helping clients develop the right messages and strategies to identify and recruit allies, speak credibly and persuasively to a variety of stakeholder audiences and work productively with the media. His expertise in strategic communications, issues management, digital advocacy, stakeholder engagement and advocacy, community outreach and media relations makes him a valuable addition to the FSB Core Strategies team.
- 25 years’ experience in public affairs, communications and marketing, including 21+ years with a major, international public affairs firm operating in Sacramento and northern California.
- Multiple communication and outreach campaigns to educate and influence decision makers, reporters and local communities on issues such as environmental regulations and investigations, toxic contamination and cleanup, permitting, and litigation.
- Experienced in energy and natural resources, conservation, environmental contamination, flood control, civil justice reform, health care, land use, and public safety.
- Expertise in advising and training executives, CEOs and company spokespeople on how to work with the media on controversial issues, and frequent on-the-record media spokesperson on behalf of clients.
- Direct experience in numerous campaigns to build, organize, and mobilize coalitions for and against proposed legislation, regulations and ballot issues.
- Multiple communication and outreach strategies to educate and influence decision makers, reporters and local communities on issues such as environmental regulations and investigations, toxic contamination and cleanup, permitting, and litigation.
- Volunteer Educator, Break Free
- Board Members and graduate of Leadership Sacramento, Sacramento Metropolitan Chamber of Commerce
- Board member and president, Sacramento Public Relations Association
- Commanding Officer, The West Coast Avengers
- Volunteer – Communications, California Game Wardens Foundation
- Bachelor of Arts, Communications Studies with an emphasis in Public Relations, California State University, Sacramento