FSB is pleased to announce the following staff promotions and newest hire in our Orange County and Sacramento Offices:
Mayra Vega has been promoted to an Account Executive and Latino Outreach & Spanish Language Specialist. She is in charge of creating strategic outreach plans for both the general population and Latino communities in order to build long-lasting relationships between clients and their publics. Mayra has been with FSB for two years.
Nailea Ayala has been hired as an Account Coordinator after working as an intern for one year in the OC office on a variety of FSB’s clients. Nailea plays an integral role in FSB’s bilingual and bicultural practice.
Jessica Sweeten has been hired as an Account Coordinator after working as an intern in the Sacramento office on a variety of FSB’s clients.
Rosana Torres has been promoted to an Assistant Account Executive and Latino Outreach & Spanish Language Specialist. She serves as an in-language spokesperson for several clients and works on social media outreach, grassroots campaigns and community relations strategies. An active member of the National Guard, Rosana has been with FSB in Orange County for three years and will be relocating to the Sacramento office later this month while continuing to work on southern California clients.
Will Hixson has been promoted to an Account Executive. He assists coalition-building and media relations for the firm and has more than four years’ experience in public relations roles. Will has been with FSB for two years.
Sarah Pollo, MA has been promoted to a Senior Account Supervisor and Social Media Director. She manages the daily activities for various public affairs campaigns. She is an effective social media and grassroots strategist for various candidate and issue campaigns at the local, statewide and Congressional levels. Sarah has been with FSB for eight years and just recently earned a master’s degree in government at Sacramento State.
Rachel Smith has been promoted to an Associate Vice President and Media Relations Director. She leads FSB’s public relations practice and oversees earned media campaigns for the firm’s clients, including global companies, national organizations, local businesses and non-profits. Rachel has been with the firm for nine years, spending 2012 in the Orange County office as an Account Supervisor before moving back to Sacramento.
FSB Core Strategies is a full-service public relations, public affairs, political consulting and marketing firm with offices located in Sacramento, Roseville, Anaheim, and Costa Mesa.
FSB Core Strategies congratulates our client, the Modesto Chamber of Commerce PAC as well as Modesto’s business, farming, labor and public safety leaders, for successfully defeating Measure I this week.
The final tabulation of ballots in Modesto’s 2015 general election showed Measure I defeated by 215 votes. Our firm was honored to manage this campaign on the PAC’s behalf and on the side of property rights, good planning, more jobs, and economic development. Another win on a tough land use ballot measure for our team.
Measure I’s defeat follows a tough local land use victory just this past May in Buena Park.
Click here to read the Modesto Bee article.
Click here to view FSB’s campaign track record.
FSB Core Strategies was honored with the “Public Affairs Award of Excellence” by the Orange County Chapter of the Public Relations Society of America on September 18 at the 2015 Protos Gala in Dana Point for the firm’s work on the Orange County Transportation Authority’s Diversity Outreach Program Strategy & Work Plan.
You can find more information about this award-winning project in our case study.
We encourage you to explore the new site and spend some time learning more about our brand, our growing staff, and the work that we do for our clients and in our communities. We value our clients and professional relationships, and our new site reflects our commitment to providing them with the highest quality public relations and public affairs services.
Thank you for your continued support!
Jeff, Cherri, and Kristy
Sarah Pollo, Senior Account Executive and Social Media Director
There has been a lot of chatter recently over the rise of short video loop social media applications like Snapchat, Facebook’s Poke, Instagram’s video service and Twitter’s Vine. And with any new social medium tool comes privacy concerns.
Snapchat is the newest rising star in this category, leading all the others in number of users. Their largest target audience, however, is teens and what tends to be a hot button issue with this group is content. Snapchat has built its platform around the ability for users to share quick, ten second or less video clips with a short message to other users in their network. Then the video clip supposedly disappears.
The central question surrounding this new video sharing service is if disappearing means permanently deleted or just gone from your phone? And the latest privacy issue cropping up for Snapchat has been user complaints over the inability to opt out of linking a phone number with the username.
As social media continues to spur new privacy concerns and the law seems to always be playing catch up, it is important to remember that anything put out in the social media and online realm is public. This goes for businesses as well- not just teenagers.
Social media is here to stay and has become a professional necessity for many industries needing to stay ahead of the news cycle and communicating. But that doesn’t mean we can be careless with its application.
Don’t assume a short video clip you share ‘privately’ with your friends or contacts won’t make its way into a twitter feed or blog post. Always make sure the social media messages you are trying to convey for your clients are approved and won’t be a disaster if spread outside of their immediate network.
Vanessa Johnson, Account Coordinator
Passion and personality: two words that are essential in the Public Relations field. So often we forget the importance of a smile, kind gesture and ability to put a grin on someone’s face. This is what PR is all about. The concept that as a professional we are not only determined to be efficient, but also to make our clients happy. Working in the PR world has taught me that the nice guy (or gal in this case) does not always finish last and that passion, positive personality and flexibility will take me far as a professional.
What differentiates a passionate person from an indifferent person is the willingness to push one’s self knowing the client will value the work ethic. As PR professionals, nothing is more rewarding than celebrating a client and their successes. The passionate person, however, will also feel disappointed when he/she knows the client could have had a better experience. Sometimes it is okay to be upset when we don’t make a deadline or we realize we could have gotten one more registrant for an event. These emotions push us to work harder the next time we need to get a reporter on site, a new registrant at an event or a new member to join a coalition. Passion is what drives us to make a client happy.
While passion provides the drive, a positive personality can bring out the best in any situation or obstacle presented. This positivity can be seen in something as simple as a smile or even a thank you letter. We might think a smile cannot be presented over the phone. However, tone, confidence and knowledge can make any cold call so much more than just a cold call. We can entice our listener to stay engaged and listen to what we have to say. There have been so many occasions where a smile has given me the opportunity to network and welcome another professional into a conversation at an event or in the field. No one wants to talk to a “negative Nancy”.
Sometimes, however, it is hard to remain positive. We may feel as though we are in over our heads and want to forfeit the day’s work altogether. This is where flexibility comes in to play. In the world of PR, the phrase “roll with the punches” cannot be better related to what we experience in any given day. While mastering professional duties with one client may seem manageable, taking on two or even three clients at the same time can no doubt seem daunting. The flexible individual takes these responsibilities in and realizes this is the opportunity to learn something new. It could be time management, organization or even the courage to ask for help when it is needed. Mostly, the flexible professional is able to adapt to their surroundings and compose their behavior in a manner that is ready to take on more challenges by not freaking out. A flexible professional will indeed “roll with the punches”, but they will also learn in the meantime.
So, PR professionals, keep your heads up and those pearly whites showing and remember a positive attitude and smile can go a very long way. Take every day as it is comes and know that we can learn something new in the process. Try and think about how happy you are with your work and the effort you put in. But most importantly, in the words of Steve Jobs, “… the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”