New Hire Will Add Leadership to Public Affairs Practice and Help Drive Long Term Strategy
Sacramento (August 7, 2017) – FSB Core Strategies (FSB) today announced long-time public affairs practitioner, Bill Romanelli, previously Senior Director with APCO Worldwide in Sacramento, has joined the firm as Senior Vice President and will provide further leadership to the firm’s Public Affairs Practice.
“Bill is an exceptional addition to our team—his reputation for being a thoughtful, skilled strategist and communications professional is widely recognized, said Jeff Flint, FSB President and CEO. “We have been looking for the right person to provide further leadership to our Public Affairs Practice along with the partners for some time and Bill embodies our firm’s values, culture and strategic vision. He is the perfect person for the position.”
Romanelli has nearly 25 years’ experience representing companies, associations, industry coalitions and nonprofits seeking to tell their story and advance their cause on a variety of local, state and federal issues. Over the years he has led multiple communication and outreach campaigns to educate and influence decision makers, reporters and local communities on a wide variety of issues. He possesses experience in energy and natural resources, conservation, environmental remediation, flood control, civil justice reform, health care, land use, and public safety.
“This is an exciting new chapter for me and for FSB Core Strategies,” said Romanelli. “They’ve been a firm to watch for a number of years already, and I’m very honored to be joining this dynamic and growing team.”
Romanelli rounds out FSB’s senior leadership team, which includes Jeff Flint as firm president and CEO, Cherri Spriggs-Hernandez as firm principal and chief marketing officer, Kristy Babb as firm principal and chief administrative officer, Jerry Amante as the firm’s general counsel and senior vice president and David Murillo as vice president of the firm’s Association Management Services practice. Romanelli’s addition helps position the firm for future growth and will assist in the firm’s long-term strategic direction.
FSB Core Strategies recently celebrated its 5th anniversary, though the company has been providing public affairs, public relations and association management services statewide since 2001 through predecessor companies. Recognized by the Sacramento Business Journal as one of the premiere public affairs and public relations firms in the region, FSB has delivered great successes on behalf of government agencies, Fortune 500 companies and non-profit organizations. FSB employs a team of 20 professionals between offices in Sacramento and Orange County.
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ANAHEIM, CALIF. (July 24, 2017)—FSB Core Strategies, a public affairs, public relations and trade association management firm based in Sacramento with an office in Anaheim, recently announced three promotions for members of its Orange County team. FSB promoted Alex Burrola, Mayra Vega and Rachael DiCicco, all long-time team members and entrenched in southern California projects.
“We’re only as good as our team,” said FSB Core Strategies President and CEO Jeff Flint, “and our team is the gold standard when it comes to innovative, resourceful, thoughtful public affairs and public relations practitioners. Alex, Mayra and Rachael’s promotions are well-deserved and we take pride in cultivating a culture that affords professional growth and rewards. The longevity of our entire team – in Sacramento and Orange County – is what differentiates FSB from other public affairs and public relations firms.”
Alex Burrola has been promoted to Senior Account Supervisor. Burrola is an invaluable member of the public affairs team and has been part of the Orange County office since 2012. He provides senior leadership to the junior team while leading multiple client campaigns and projects.
Mayra Vega has been promoted to Account Supervisor. Vega works in the public affairs and public relations practices and creates and implements strategic outreach and bilingual media programs in an effort to foster and maintain long-lasting relationships between clients and various southern California communities. She has been with FSB since 2014.
Rachael DiCicco has been promoted to Assistant Account Executive. Rachael joined FSB two years ago upon graduating from California State University, Chico, where she studied journalism and public relations. Rachael is an integral member of the team and works in all three of FSB’s Practice Areas: Public Affairs, Consumer Public Relations and Trade Association Management.
FSB Core Strategies recently celebrated its 5th anniversary, though the company has been providing public affairs, public relations and trade association management services statewide since 2005 as a predecessor company. Recognized by the Orange County Business Journal as one of the most premiere public affairs and public relations firms in the County, FSB has delivered great successes on behalf of government agencies, Fortune 500 companies and non-profit organizations.
FSB is pleased to announce the following staff promotions and newest hire in our Orange County and Sacramento Offices:
Mayra Vega has been promoted to an Account Executive and Latino Outreach & Spanish Language Specialist. She is in charge of creating strategic outreach plans for both the general population and Latino communities in order to build long-lasting relationships between clients and their publics. Mayra has been with FSB for two years.
Nailea Ayala has been hired as an Account Coordinator after working as an intern for one year in the OC office on a variety of FSB’s clients. Nailea plays an integral role in FSB’s bilingual and bicultural practice.
Jessica Sweeten has been hired as an Account Coordinator after working as an intern in the Sacramento office on a variety of FSB’s clients.
Rosana Torres has been promoted to an Assistant Account Executive and Latino Outreach & Spanish Language Specialist. She serves as an in-language spokesperson for several clients and works on social media outreach, grassroots campaigns and community relations strategies. An active member of the National Guard, Rosana has been with FSB in Orange County for three years and will be relocating to the Sacramento office later this month while continuing to work on southern California clients.
Will Hixson has been promoted to an Account Executive. He assists coalition-building and media relations for the firm and has more than four years’ experience in public relations roles. Will has been with FSB for two years.
Sarah Pollo, MA has been promoted to a Senior Account Supervisor and Social Media Director. She manages the daily activities for various public affairs campaigns. She is an effective social media and grassroots strategist for various candidate and issue campaigns at the local, statewide and Congressional levels. Sarah has been with FSB for eight years and just recently earned a master’s degree in government at Sacramento State.
Rachel Smith has been promoted to an Associate Vice President and Media Relations Director. She leads FSB’s public relations practice and oversees earned media campaigns for the firm’s clients, including global companies, national organizations, local businesses and non-profits. Rachel has been with the firm for nine years, spending 2012 in the Orange County office as an Account Supervisor before moving back to Sacramento.
FSB Core Strategies is a full-service public relations, public affairs, political consulting and marketing firm with offices located in Sacramento, Roseville, Anaheim, and Costa Mesa.
FSB Core Strategies congratulates our client, the Modesto Chamber of Commerce PAC as well as Modesto’s business, farming, labor and public safety leaders, for successfully defeating Measure I this week.
The final tabulation of ballots in Modesto’s 2015 general election showed Measure I defeated by 215 votes. Our firm was honored to manage this campaign on the PAC’s behalf and on the side of property rights, good planning, more jobs, and economic development. Another win on a tough land use ballot measure for our team.
Measure I’s defeat follows a tough local land use victory just this past May in Buena Park.
Click here to read the Modesto Bee article.
Click here to view FSB’s campaign track record.
FSB Core Strategies was honored with the “Public Affairs Award of Excellence” by the Orange County Chapter of the Public Relations Society of America on September 18 at the 2015 Protos Gala in Dana Point for the firm’s work on the Orange County Transportation Authority’s Diversity Outreach Program Strategy & Work Plan.
You can find more information about this award-winning project in our case study.