cherri

Cherri Spriggs Hernandez, Principal, Executive Vice President & Chief Marketing Officer

Cherri has managed day-to-day efforts and multi-million dollar budgets on behalf of a number of statewide and local initiative and referendum campaigns, Fortune 500 companies, local government agencies, non-profit organizations and associations. Since 2011 she has lead the firm’s Latino Outreach and Spanish-Language team.  Assimilating to the language and culture through study and living abroad, Cherri has spent much of her career developing and implementing culturally appropriate strategies for her clients.  Her extensive experience and sage counsel makes her the go-to choice for clients seeking to deliver their messages to the Latino community. She is based in FSB’s Sacramento office, but travels frequently to Orange County.

Experience:

  • 14 years with FSB (and predecessor company)
  • 20 years in public relations, public affairs, multicultural communications and ballot initiative campaigns with Porter Novelli, Edelman, VSP and California State University, Chico
  • Served as Deputy Campaign Manager for 13 Statewide, Regional, and Local Ballot Initiatives in Transportation, Education, Land Use, Public Safety, Health Care and Tort Reform

Community Involvement:

  • Commissioner, Economic Development Commission, City of Lincoln
  • President, Lincoln Chamber of Commerce
  • Board Member, Lighthouse Counseling & Family Resource Center
  • Director at Large, CSU Chico Department of Public Relations & Journalism Advisory Board
  • Sustaining Member, Junior League of Sacramento
  • Member, National Association of Hispanic Journalists, Los Angeles Chapter
  • Member, Hispanic Public Relations Association, Los Angeles Chapter
  • Member, California Women Lead
  • Member, California Women’s Leadership Association
  • Member, Professional Business Women of California
  • Member, California State Railroad Museum Foundation
  • Member, Crocker Art Museum

Education:

  • Bachelor of Arts, Journalism, California State University, Chico
  • Minor, Spanish
  • Minor, Art History