Cherri Spriggs Hernandez, Principal, Executive Vice President & Chief Marketing Officer

Cherri has managed day-to-day efforts and multi-million dollar budgets on behalf of a number of statewide and local initiative and referendum campaigns, Fortune 500 companies, local government agencies and trade association clients. As a southern California native, Cherri has spent much of her career developing and implementing culturally appropriate strategies for her clients. Her extensive experience and sage counsel makes her the go-to choice for clients seeking to deliver their messages to the Latino community.



  • 12 Years with FSB (and predecessor company)
  • 20 Years in public relations, public affairs, multicultural communications and ballot initiative campaigns with Porter Novelli, Edelman, VSP and California State University, Chico
  • Experienced in health care, education, transportation, insurance, tort reform, land use and patient advocacy issues.

Community Involvement:

  • Commissioner, Economic Development Commission, City of Lincoln
  • Board Member, Lincoln Chamber of Commerce
  • Board Member, Lighthouse Counseling & Family Resource Center
  • Director at Large, CSU Chico Department of Public Relations & Journalism Advisory Board
  • Sustaining Member, Junior League of Sacramento
  • Member, National Association of Hispanic Journalists, Los Angeles Chapter
  • Member, Hispanic Public Relations Association, Los Angeles Chapter
  • Member, National Latina Business Women’s Association, Los Angeles Chapter
  • Member, California Women Lead
  • Member, California Women’s Leadership Association
  • Member, Professional Business Women of California
  • Member, California State Railroad Museum Foundation
  • Member, Crocker Art Museum


  • Bachelor of Arts, Journalism, California State University, Chico
  • Minor, Spanish
  • Minor, Art History