Cherri Spriggs Hernandez, Principal, Executive Vice President & Chief Marketing Officer

Cherri leads many of the firm’s public affairs outreach efforts specializing in Latino outreach and Spanish-language communications. A southern California native, Cherri has spent her career developing and implementing culturally appropriate strategies for her clients.





  • 11 Years with FSB Core Strategies
  • 15 Years in public relations, public affairs, multicultural communications and ballot initiative campaigns with Porter Novelli, Edelman, and VSP
  • Experienced in health care, transportation, insurance, tort reform, land use and patient advocacy
  • Manages multi-million dollar budgets on behalf of a number of statewide and local initiative and referendum campaigns, Fortune 500 companies, local government agencies and trade association clients.

Community Involvement:

  • Commissioner, Economic Development Commission, City of Lincoln
  • Director at Large, CSU Chico Department of Public Relations & Journalism Advisory Board
  • Member, Junior League of Sacramento
  • Member, National Association of Hispanic Journalists, Los Angeles Chapter
  • Member, Hispanic Public Relations Association, Los Angeles Chapter
  • Member, National Latina Business Women’s Association, Los Angeles Chapter
  • Member, California Women Lead
  • Member, California Women’s Leadership Association
  • Member, Professional Business Women of California
  • Member, California State Railroad Museum Foundation
  • Member, Crocker Art Museum


  • Bachelor of Arts, Journalism, California State University, Chico
  • Minor, Spanish
  • Minor, Art History