Cherri Spriggs Hernandez, Principal, Executive Vice President & Chief Marketing Officer

Cherri has managed day-to-day efforts and multi-million dollar budgets on behalf of a number of statewide and local initiative and referendum campaigns, Fortune 500 companies, local government agencies, non-profit organizations and associations. Since 2011 she has lead the firm’s Latino Outreach and Spanish-Language team.  Assimilating to the language and culture through study and living abroad, Cherri has spent much of her career developing and implementing culturally appropriate strategies for her clients.  Her extensive experience and sage counsel makes her the go-to choice for clients seeking to deliver their messages to the Latino community. She is based in FSB’s Sacramento office, but travels frequently to Orange County.


  • 14 years with FSB (and predecessor company)
  • 20 years in public relations, public affairs, multicultural communications and ballot initiative campaigns with Porter Novelli, Edelman, VSP and California State University, Chico
  • Experienced in health care, education, transportation, insurance, tort reform, land use and patient advocacy issues

Community Involvement:

  • Commissioner, Economic Development Commission, City of Lincoln
  • Board Member, Lincoln Chamber of Commerce
  • Board Member, Lighthouse Counseling & Family Resource Center
  • Director at Large, CSU Chico Department of Public Relations & Journalism Advisory Board
  • Board Member, St. Rose School
  • Sustaining Member, Junior League of Sacramento
  • Member, National Association of Hispanic Journalists, Los Angeles Chapter
  • Member, Hispanic Public Relations Association, Los Angeles Chapter
  • Member, National Latina Business Women’s Association, Los Angeles Chapter
  • Member, California Women Lead
  • Member, California Women’s Leadership Association
  • Member, Professional Business Women of California
  • Member, California State Railroad Museum Foundation
  • Member, Crocker Art Museum


  • Bachelor of Arts, Journalism, California State University, Chico
  • Minor, Spanish
  • Minor, Art History