August 24, 2016 FSB

November Election Updates & Staff News

The end of summer might be drawing near, but the FSB election cycle is just heating up! FSB is serving as lead campaign manager, or as part of the campaign strategy team, for six ballot measures across the state. We look forward to delivering wins on November 8! Campaigns include:

We’re also excited to announce on behalf of our clients the approved closure of the Diablo Canyon nuclear power plant when operational permits expire in 2025 and the first ever Drone Information Day at the State Capitol. FSB provided strategic counsel and developed and implemented aggressive and extensive community and earned media programs for both efforts!


(Courtesy of FOX40)

And a major client victory was achieved in the City of Anaheim on behalf of major hotel development projects being sought by Disney and the Wincome Group. FSB created a diverse coalition to advocate for the city’s hotel incentive policy approval for three new luxury, four-diamond hotels that will generate hundreds of millions of dollars and create thousands of jobs. After orchestrating hours of expert testimony and public comment, that included dozens of speakers representing community groups, business groups and organized labor, the City Council voted 3-1 in favor of economic growth!

Other Exciting Client News

Have you heard? Ford Motor Company and Jose Cuervo® are exploring the use of agave plants to develop a sustainable bioplastic material to incorporate in vehicles, giving the agave fiber byproduct a second chance at usefulness. FSB managed media and influencer events throughout the state to help promote this news.


(Courtesy of Good Day Sacramento)

The Keep Placer Moving: Yes on Measure M campaign announced that all five Placer County Supervisors have endorsed Measure M. Placer County voters will see Measure M on their November ballots. The Measure would direct a $1.6 billion Transportation Investment Plan, with strict accountability and strong taxpayer safeguards.

Work Anniversaries, New Hires, and other Notable FSB Happenings

Work Anniversaries
Our team, and the longevity of our team members, is what sets FSB apart from other agencies. It is with great pride that we congratulate the following employees on their FSB anniversaries:

Rachel Smith, Associate Vice President & Media Relations Director 9 years
Jerry Amante, Senior Vice President & General Counsel 4 years
Alex Burrola, Account Supervisor, 4 years
Rachael DiCicco, Account Coordinator, 1 year
Dave Murillo, CAE, Vice President and Director, Association Management Services, 1 year

New Hires
We welcome our newest employees to the FSB Team: Colin Sueyres, Crystal Norman, and Miranda Pinto.


Colin Sueyres joins our Sacramento office as a Public Affairs Special Projects Director and will be working within FSB’s public affairs practice serving as the day-to-day manager for various campaign clients.


Crystal Norman joins our OC office as an Account Coordinator and will be working within FSB’s public affairs practice assisting with clients such as the Anaheim Chamber of Commerce. 

Miranda Pinto joins our Sacramento office as the Administrative Services Director and will be managing all aspects of the firm’s accounts payable/receivable operations, human resources and administrative operations.

Other Notable FSB Happenings

After eight years of service to the Junior League of Sacramento, FSB Principal Cherri Spriggs Hernandez took Sustainer Status. The alumni-like status ensures Spriggs Hernandez can still be involved in the League, but allows her more time to focus on other community commitments. With her new found free-time, Spriggs Hernandez will be serving on the Board of the St. Rose School Parents’ Guild as the Communications/Marketing Chair. Her son started kindergarten there earlier this month.

FSB Core Strategies is proud to report that our Association Management Vice President, David Murillo, has earned the Certified Association Executive (CAE) professional designation from the American Society of Association Executives (ASAE).

To be designated as a Certified Association Executive, an applicant must have a minimum of three years’ experience with nonprofit organization management, complete a minimum of 100 hours of specialized professional development, pass a stringent examination in association management, and pledge to uphold a code of ethics. To maintain the certification, individuals must undertake ongoing professional development and activities in association and nonprofit management. More than 4,000 association professionals currently hold the CAE credential. The CAE program is accredited by the National Commission for Certifying Agencies (NCCA).

David has also been elected to serve on the Board of Directors of the Sacramento Gay Men’s Chorus. Leveraging his experience as a non-profit executive, David is excited to help the Board in the execution of its mission of creating entertaining music that inspires its members and audience by instilling pride in our diversity and common humanity. David is also the incoming Vice Chair of the CalSAE Professional Development Committee, which is the committee that oversees educational development for association executives in California.

Account Supervisor Alex Burrola was recently installed as a Board Member at the North Orange County Chamber of Commerce‘s Business of the Year Awards and Board installation and was also elected as a Board Member for the California Republican Liberty Caucus.