COCA-COLA
Coca-Cola retained FSB Core Strategies to provide communications and event planning services in Southern California for their top national corporate social responsibility programs: America is Your Park, Sprite Sparks and Arctic Home Campaign. Southern California was a key market for these campaigns.
FSB was conducive in garnering positive earned media coverage and setting up interviews for the Coca-Cola team to further communicate their commitment to the community. FSB conducted outreach efforts among top environmental groups, statewide parks and city recreation departments and key elected officials. Additionally, the FSB team planned high level corporate events including the Los Angeles Launch Party for the Arctic Home Campaign, which included more than 150 people and coordinated local check presentations and media conferences throughout Southern California.
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