Rachel Smith, Associate Vice President & Media Relations Director

Rachel leads FSB’s public relations practice and oversees media relations campaigns for the firm’s clients, including global companies, national organizations, local businesses, and non-profits. She manages FSB team members on client branding, earned media and social media campaigns, event production, community partnerships, and grassroots public relations.




  • Nine years with FSB managing clients and account teams
  • Earned media strategist specializing in consumer, tech and environmental topics, as well as local issue campaigns
  • Four years of business development experience as part of FSB’s senior management team

Community Involvement:


  • Walter Cronkite School of Journalism and Mass Communication at Arizona State University