CHERRI SPRIGGS-HERNANDEZ, partner and managing director in the firm's Orange County office, leads the Bilingual and Multicultural Outreach practice for FSB Core Strategies. A southern California native who was born and raised an hour north of the US/Mexico Border, and lived abroad in San Sebastian, Spain, Cherri has spent the last 15 years of her career developing and implementing culturally appropriate strategies for her clients. Her extensive experience and sage counsel makes her the go-to choice for clients seeking to deliver their messages to the Latino community.
In addition to her work within the Bilingual and Multicultural Outreach practice, Ms. Spriggs-Hernandez brings nearly 15 years of public relations and public affairs experience in the realms of health care, transportation, insurance, tort reform, land use and patient advocacy. Serving as a long-time member of the FSB team, she has managed day-to-day efforts and multi-million dollar budgets on behalf of a number of statewide and local initiative and referendum campaigns, Fortune 500 companies, local government agencies and trade association clients.
Ms. Spriggs-Hernandez possesses in-house public relations and public affairs experience, having previously served as a senior public relations specialist with VSP Vision Care in Rancho Cordova, California. While with VSP, she co-managed its national experiential marketing tour. Early in her career, Ms. Spriggs-Hernandez honed her public relations and public affairs skills in the Sacramento offices of Edelman and Goddard Claussen Porter Novelli.
In 2012, Ms. Spriggs-Hernandez was awarded a California State Assembly Resolution from Assemblywoman Beth Gaines for being a notable small business owner. She also sits on the California State University, Chico Department of Journalism and Public Relations Advisory Board and is also an active member of the Junior League of Sacramento. Additionally, Ms. Spriggs-Hernandez is a member of the Hispanic Public Relations Association, the National Latina Business Women's Association, Los Angeles Chapter, the National Association of Hispanic Journalists, California Women Lead and California Women's Leadership Association.
Ms. Spriggs-Hernandez earned a bachelor of arts degree in journalism/public relations and a minor in Spanish from California State University, Chico. She is currently working on a certificate in event and meeting planning from California State University, Sacramento and completed graduate coursework at California State University, Fullerton in speech communications.
If I weren’t a public affairs professional I’d be a... cafe owner in a small town somewhere, cooking for and gossiping with my patrons. Think Meryl Streep’s character in It’s Complicated.
On my first day at FSB... I celebrated with my new partners and team with a lunch at Cafeteria 15L.
I enjoy working at FSB because... it really is the best place on Earth. I can call everyone here a friend, no matter the position they hold. We’re a very close-knit group and it shows in our work. I always say, “it might be crazy here, but it’s our crazy.�
When leaving the office for lunch, and in Sacramento, my favorite mid-town Sacramento restaurant to be seen at is... Crepeville. I love it because you can write a check there!
When leaving the office for lunch, my favorite Orange County restaurant to be seen at is… Habana in Costa Mesa.
