William Hixson, Association Operations Manager


Will serves as the Association Operations Manager for FSB Core Strategies. He is responsible for the day-to-day operation of FSB’s association management clients. Will is involved in all aspects of FSB’s association practice including membership development and outreach, marketing and communications, and event coordination.



  • Three years with FSB
  • Four years of involvement in trade association management
  • Formerly a media relations specialist for a small business advocacy group


Community Involvement:

  • Professional Development Committee Member, Metro EDGE
  • Member, California Society of Association Executives
  • Former board member, Sacramento Public Relations Association
  • Board Member, Taylor Crossing Homeowners Association



  • Bachelor of Arts in Communication Studies, Sonoma State University