A sound strategy flows from solid research. FSB Core Strategies never commits your good name or resources to a communication effort before we’ve tackled all of the necessary research. Soundly executed research helps ensure that a strategy is on target, that recommended tactics are appropriate and effective, and that selected messages resonate with target audiences. Research tactics may include one-on-one interviews, focus groups, online collaboration, mall intercepts, and public opinion surveys.

The high level of attention paid to research at the beginning of a public affairs or public relations campaign distinguishes FSB from other firms.