RACHEL SMITH is a senior account supervisor and director of media relations in the Sacramento office of FSB Core Strategies. Ms. Smith manages the firm’s Fortune 10 corporate client, building brand reputation and purchase consideration through an ongoing grassroots earned media and community relations campaign in California.

Ms. Smith also oversees earned media campaigns for all of FSB’s clients.  With over seven years of public relations and media experience, she harbors strong relationships with reporters, producers, bloggers, and online influencers, and has a winning track record of placing positive feature pieces, op-eds, and news stories for clients. She is in charge of developing media strategies, story ideas, messaging, and securing placements in all outlet types on the local and national scale to help build awareness and shape opinions on behalf of her clients. Ms. Smith has also served regularly as the California spokesperson for her clients. 

Through her grassroots and community efforts on behalf of a variety of clients, she has relationships with a wide variety of local and statewide influencers in areas of technology, environment, arts, education, and government. 

As passionate writer and community advocate, Ms. Smith also serves as co-editor for Sacramento’s lifestyle blog for women, Girls on the Grid, and is a founding member of KUBU 96.5 FM, Sacramento’s first community-owned public access radio station.

Ms. Smith earned her bachelor of arts degree from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, where she majored in public relations and minored in history


If I weren’t a public affairs professional I’d be a… a writer, producer and host of a comedy television show.

On my first day at FSB… I had my mother drop me off with a sack lunch.  

I enjoy working at FSB because… I get to be creative and work with my friends.

When leaving the office for lunch, my favorite mid-town Sacramento restaurant to be seen at is… Original Pete’s with my dad.