SALLY ZUNIGA is office business manager and media buyer in the Sacramento office of FSB Core Strategies. As a member of the FSB team, her primary responsibility is placing media advertisements nationally for all clients. Her media buying capabilities include, but are not limited to, TV (long-form/short-form), radio, print, and digital. Ms. Zuniga ensures that all clients’ messages are seen by the proper audiences.

Post graduation, Ms. Zuniga started working in marketing and advertising right away, beginning with a small advertising agency located in El Dorado Hills, CA, where she learned how to place buys for paid programming. Looking for a better challenge, she moved onto a larger full-service advertising agency in Roseville, CA. There she expanded her media buying skills and began placing media buys for attorneys nationwide. After five years, she was in pursuit of bigger and better opportunities and joined the FSB team.

Ms. Zuniga earned a bachelor of science degree in marketing management with a minor in communication studies at California State University, Sacramento. While attending CSUS, she found her passion for buyer behavior and advertising. She currently resides in Sacramento with her family.

If I weren’t public affairs professional I’d be a... producer for a talk show, preferably Ellen.

On my first day at FSB Core Strategies... I was fortunate to be taken out to lunch with the girls.

I enjoy working at FSB Core Strategies because... of the environment. This is truly the most positive, encouraging bunch of folks to work with. I feel privileged to work here.

When leaving the office for lunch, my favorite mid-town Sacramento restaurant to be seen at is…Tres Hermanas. Hands down the best Mexican food I’ve ever indulged in.